The ideal solution for cultural institutions.
CultureApp is a comprehensive, innovative customer relationship management (CRM) solution designed specifically for the needs of cultural institutions. The integrated system enables efficient management and coordination of customer management, day-to-day operations and marketing activities. The CultureApp suite of solutions combines the benefits of a mobile application with the functionality of Microsoft Dynamics 365 CRM and the information on the institution’s website to provide a comprehensive solution for audience management, while supporting the communication and administrative tasks of the institution.
The solution supports cultural institutions in engaging with their audiences, ensuring a personalised experience and communication, thus continuously increasing audience satisfaction and engagement. With an integrated CRM system, institutions can reach and engage their target audience from a new perspective.
The operation of cultural institutions may face a number of institution- and industry-specific challenges that cannot be adequately addressed by generic systems available on the market. CultureApp offers a user-friendly, yet highly effective CRM solution tailored to the culture sector, which supports the marketing and sales activities of institutions with the following tools:
CultureApp connects the mobile application, the CRM, and the website. Thus, all data is updated in one place instantly, allowing you to maintain direct and personal contact with your audience.
The system assists in communication: you can send emails, advertise events, and write personal messages—all from a single application.
With CultureApp, you can launch your own loyalty program while the system automatically updates customer data. Through unique offers and discounts, visitors will develop a stronger bond with you and will be more likely to purchase again.
Detailed analytics show when and how visitors buy tickets and which event is the most popular. From this data, you will see exactly how to develop programs and marketing for guaranteed success.
Transparent Customer Management, Up-to-Date Data
Result:
Predictable customer reach.
Automatic gratitude and recommendations 7 days after purchase—increases repeat purchases.
Result:
+12% recurring ticket purchases.
Point collection during ticket purchases, exclusive pre-purchase opportunities for top members.
Result:
Greater audience loyalty, higher average cart value.
Real data on visitor behavior.
Result:
Better targeted campaigns, more certain success.
Common platform
CultureApp connects the mobile application, the CRM, and the website...
Transparent Customer Management, Up-to-Date Data
Result:
Predictable customer reach
Automated processes
The system assists in communication: you can send emails, advertise events...
Automatic gratitude and recommendations 7 days after purchase—increases repeat purchases.
Result:
+12% recurring ticket purchases
Loyalty Programs and Visitor Data Management
You can launch your own loyalty program while the system updates customer data...
Point collection for ticket purchases, exclusive pre-purchase options for top members
Result:
Greater loyalty, higher average cart value
Data-driven decision-making
Detailed analytics show when and how visitors buy tickets...
Real data on visitor behavior
Result:
Better targeted campaigns, more certain success
- For cultural institutions (theatres, museums, concert halls) that want to increase audience satisfaction and season ticket sales while managing visitor data more efficiently.
- For marketing and communications professionals who want to run fast and effective campaigns with real-time audience data.
- For managers and directors looking to streamline operational tasks and optimise operations.
The CultureApp application suite easily adapts to the specific needs of institutions, whether it’s ticket management, unique loyalty program structures or even the implementation of customized marketing campaigns for the institution. CultureApp is also an excellent basis for easily implementing these unique needs, which vary from institution to institution, thanks to the flexible Microsoft Dynamics 365 for Sales system that serves as the foundation
The Grepton Zrt. developed by OperApp, a mobile application that successfully supported the digital transformation of the Hungarian State Opera’s loyalty programme and provided an innovative solution that combines culture and modern technology.
Read more about our solution for the App here.
Every cultural institution involved in ticket sales, event organization, or audience relations—theaters, museums, concert venues, etc.
On average, basic setup and data migration take 2–6 weeks; we coordinate the process and provide training.
Yes—a responsive web interface and an optional mobile app module for ticket purchases and the loyalty program.
The system can manage ticket purchase data, event attendance history, newsletter subscriptions, loyalty points, and preferences—all in a GDPR-compliant manner with a transparent authorization system.
The ticket purchasing process can be fully integrated into the CRM: the system automatically records the purchaser's data, generates recommendations, and sends event reminders. This increases the number of full-house performances and reduces the no-show rate.
CultureApp can be easily connected to access control systems, ticketing platforms (e.g., Jegymester, InterTicket), websites, newsletter systems (Mailchimp, SendGrid), as well as existing Microsoft environments—thanks to the Dynamics 365 foundation.
The loyalty program increases the number of returning visitors: guests receive points for ticket purchases, merchandise, and participation in programs. These can be exchanged for discounts or pre-purchase rights—building a stable, committed audience in the long term.
CultureApp is a CRM and ticketing system for cultural institutions.
It helps with visitor management, loyalty building, and data-driven decision-making.
The implementation of the system takes place together with consulting and training.
