Increase your promotional effectiveness with one digital integrated system!
Promotion management systems
Discover Grepton’s Promotion Management System, which provides comprehensive digital support for managing the entire lifecycle of retail promotions – from planning to execution to post-promotion analysis. Whether it’s print or online promotional magazines, newsletters, in-store campaigns, supplier offer management or disposition processes.
The promotional activities of retail chains are highly complex and resource-intensive. The aim of the system is to bring together all the processes related to promotions on a single digital platform and ensure seamless collaboration between the marketing, procurement and dispatch business areas. The system enables a structured annual promotional calendar, parameterisation of activities, bid management, process tracking and post-campaign evaluation – all with full reporting and auditability.
The system covers all steps of planning, approval, implementation and evaluation – eliminating the need for parallel record-keeping in Excel, emails and separate systems.
Whether it’s hundreds of promotional item numbers, different supplier offers or overlapping campaign periods, the system works automatically in a logical, searchable structure.
Marketing, purchasing, dispatching – all areas use the same system, working from the same database. No more data duplication, delays or loss of information.
With built-in reporting, status tracking and visualisations, managers can see the status and impact of promotions in real time and intervene in time if necessary.
The promotion management system can be tightly integrated with ERP, data warehouse, sales and financial systems, so the data flow is fully automated and error-free.
The system covers all steps of planning, approval, implementation and evaluation – eliminating the need for parallel record-keeping in Excel, emails and separate systems.
Whether it’s hundreds of promotional item numbers, different supplier offers or overlapping campaign periods, the system works automatically in a logical, searchable structure.
Marketing, purchasing, dispatching – all areas use the same system, working from the same database. No more data duplication, delays or loss of information.
With built-in reporting, status tracking and visualisations, managers can see the status and impact of promotions in real time and intervene in time if necessary.
The promotion management system can be tightly integrated with ERP, data warehouse, sales and financial systems, so the data flow is fully automated and error-free.
- Promotional activity planning and calendar management: campaign parameterisation, timing, partner involvement, annual activity calendar management.
- Bid management and archive: loading supplier bids, registering unused bids.
- Item-based inventory and price management: tracking of promotional and standard prices, purchase/consumer prices, price proposal generation.
- Process and task management: task cards, status tracking, automatic sales and task generation.
- Reporting and visualisation: action closure, activity comparison, sales impact, billing reports and graphs.
- Marketing and dispatching dedicated interfaces: Screening export, post-evaluation, placement and sales planning.
- Master data and administration management: managing categories, roles, activity and action types, templates, permissions
- Modern user experience: search box, filters, quick links, customizable views, Excel/PDF export, email template management
The system is ideal for retail chains that:
- Print or digital promotional magazines, newsletters and instore campaigns
- Several business areas (marketing, procurement, dispatch) are involved in campaign management
- They want to manage their promotional activities in a more transparent, faster and data-driven way
- They manage hundreds of products and promotional offers every day
- Complex approval, planning and communication processes are automated
Our case study on a custom promotion management system developed for Rossmann here.
The introduction of the new system has digitised the entire lifecycle of promotion management, significantly increasing the efficiency of Rossmann’s marketing and promotional activities.
We have decades of experience in developing and integrating enterprise systems. We support our partners with tailored solutions for business efficiency and digital transformation
Ready to take your promotion management to the next level? Contact us!
Send us your contact details and we will contact you as soon as possible
or contact us at
+36 1 204-7730 or call us at +36 (0)112-7777!