The ideal solution for cultural institutions
KultúrApp is a comprehensive, innovative customer relationship management (CRM) solution designed specifically for the needs of cultural institutions. The integrated system enables efficient management and coordination of customer management, day-to-day operations and marketing activities. The CultureApp suite of solutions combines the benefits of a mobile application with the functionality of Microsoft Dynamics 365 CRM and the information on the institution’s website to provide a comprehensive solution for audience management, while supporting the communication and administrative tasks of the institution.
The solution supports cultural institutions in engaging with their audiences, ensuring a personalised experience and communication, thus continuously increasing audience satisfaction and engagement. With an integrated CRM system, institutions can reach and engage their target audience from a new perspective.
The operation of cultural institutions may face a number of institution- and industry-specific challenges that cannot be adequately addressed by generic systems available on the market. CultureApp offers a user-friendly, yet highly effective CRM solution tailored to the culture sector, which supports the marketing and sales activities of institutions with the following tools:
The CultureApp combines the mobile app, the CRM system and the institution’s website. This ensures that all information is available in one place and in real time, allowing direct and personalised communication with the public.
The system supports institutions with a variety of communication tools: email campaigns, event promotion and personalised messages all from one application. This reduces the administrative burden while providing up-to-date information to the community.
CultureApp’s CRM system allows you to manage your loyalty programmes while constantly updating customer data, so institutions can increase the engagement and purchase propensity of their audiences with unique offers and discounts.
The system’s detailed analytics tools help institutions to accurately track visitor behaviour, ticket purchasing patterns and the popularity of events. They can then use this data to easily make the best decisions to improve programming, marketing and services.
- For cultural institutions (theatres, museums, concert halls) that want to increase audience satisfaction and season ticket sales while managing visitor data more efficiently.
- For marketing and communications professionals who want to run fast and effective campaigns with real-time audience data.
- For managers and directors looking to streamline operational tasks and optimise operations.
Tailored to your institution
The CultureApp application suite easily adapts to the specific needs of institutions, whether it’s ticket management, unique loyalty program structures or even the implementation of customized marketing campaigns for the institution. CultureApp is also an excellent basis for easily implementing these unique needs, which vary from institution to institution, thanks to the flexible Microsoft Dynamics 365 for Sales system that serves as the foundation.
The OperApp mobile application was developed by Grepton Zrt., successfully supporting the digital transformation of the Hungarian State Opera’s loyalty program. It provides an innovative solution that seamlessly blends culture with modern technology. You can read more about our app-related solution here.
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