Trade
Trade
The revolution in online commerce is transforming the retail sector, with digital tools and platforms becoming increasingly indispensable for all retail operators. The number and nature of online and offline commercial interactions has also changed, with digital technologies enabling stores to offer personalised experiences and offers to their customers, increasing customer satisfaction and sales. Digital has also become a key enabler in many other areas:
Order recording, complaint handling, warranty, customer segmentation
Inventory optimisation,
warehouse management,
freight forwarding
Planning promotions, approving and implementing
, planning promotional magazine
Supplier and payment
integrations,
stock synchronisation
Market research, customer behaviour analysis, targeted marketing strategies
Financial performance
analysis, cash flow,
costs revenue tracking
monitoring
Territorial sales,
order entry,
recommendations
For companies, a CRM system is a key element for successful business operations, as it covers the entire customer relationship process and front office activities. Our Dynamics 365 CRM system is a sophisticated tool for marketing, customer service and sales. Integrated modules allow you to create accurate customer profiles, enabling you to plan targeted and effective marketing campaigns. Sales processes can be easily managed with pre-built business processes and automation. In customer service, accurate and structured data enables faster complaint handling and personalised customer service. Microsoft CRM helps businesses manage and optimise customer relationships effectively, enhancing the sales process and improving customer satisfaction.
ERP (Enterprise Resource Planning) and BI (Business Intelligence) solutions are key to retail. ERP systems connect and optimise business processes, increasing financial transparency, automating tasks and improving supply chain efficiency, all through an integrated platform. E.g. reducing turnaround time, tracking receivables, real-time controlling
BI solutions enable analysis and visualisation of data collected by different systems (ERP, CRM, existing internal systems) to support strategic decision making and business efficiency. As a result, commercial enterprises will be more competitive, able to optimise their operations and react faster to business challenges and opportunities.
Promotion management systems are key to the efficient and transparent implementation of promotional activities, allowing centralised management of the planning, approval and execution of promotions. These systems not only help to optimise resources, but also play an important role in maintaining competitiveness by providing up-to-date data to support decision-making and market adaptation. You can find our related case study here Rossmann:
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