Where sales, marketing and culture meet

Complete CRM solution tailored to the needs of cultural institutions. With the CultureApp mobile app, you can connect your audience with your institution more effectively than ever before. It allows you to understand and engage your target audience in a whole new way.

With CultureApp, we offer a suite of solutions that connects your viewers, your CRM system and your website in one application. This way you can increase the efficiency of your institution’s marketing and communication activities and the satisfaction of your audience at the same time.

With a modern and user-friendly interface, users can easily access all relevant information about the institution, the performance or even the integrated loyalty programme, thus increasing audience engagement. In addition, the CultureApp supports ticket management, not only integrating the purchase process, but also making all ticket data available with a single click.

And within the loyalty programme managed in the cultural CRM application, viewers have the possibility to enter their preferences, which allows for personalised communication through the CRM system. Not only can the fresh data collected take communication to a new level, but the CRM system can also be used to analyse buying patterns and formulate customised offers.

Why have we created a cultural CRM system?

In the management of cultural institutions, there may be a number of institution- and client-specific needs that are not or only partially covered by the products available on the market. As it is important that these systems are not only user-friendly but also highly customer-oriented, at Grepton we have created the CultureApp – a tool that makes the management of different cultural institutions highly effective:

And within the loyalty programme managed in the cultural CRM application, viewers have the possibility to enter their preferences, which allows for personalised communication through the CRM system. The freshly collected data can be used by the CRM system to analyse buying patterns and formulate customised offers.

Why have we created a cultural CRM system?

In the management of cultural institutions, there may be a number of institution- and client-specific needs that are not or only partially covered by the products available on the market. As it is important that these systems are also highly customer-centric, we at Grepton have created the CultureApp – a tool that makes the management of different cultural institutions highly effective:

Institutional benefits

Direct, targeted communication
Encouraging ticket purchases
Loyalty programme management
Profile data collection
Strengthening brand and engagement
Direct website connection and integrated connection to CRM system

Benefits for the public

News and content directly available
Easy ticket purchase and management
Route planning
Loyalty programme details
Exclusive content
User-friendly interface

OperApp

A joint development between Grepton and the Hungarian State Opera House, this is an app where sales, marketing and culture meet. As a personalised application for the Opera’s loyalty programme, it also offers its users a range of extra services and discounts.